Are You Segmenting Your Contact Database?
The last thing your prospects and customers want is to feel like they’re being marketed to.
At the end of the day, despite whatever marketing automation tools you might be using, we’re all human. Marketers are humans developing content for other humans.
So why do we typically spend so little time personalizing our contact database? I’ve been guilty of it myself. Sending the same generic email blast to hundreds of my contacts. Signing everyone up for the same newsletter, regardless of whether or not they’re a customer, or that they’re interested in one product or service vs. another.
Sound familiar?