If your website doesn’t generate enough quality leads, there’s a strong chance you’re not producing enough quality content for your prospects. I get it. Content is hard. From writing blog posts and sending emails to publishing white papers or other website copy, it takes time to brainstorm and to write and to format compelling content. Continue reading
Would you like to proactively increase the number of qualified leads who show up to your next in-person event?
In this post, I’ll show you how I’m using LinkedIn with a client to do just that.
First, a bit of background.
Last weekend, my girlfriend and I got engaged.
Wahoo!
But you don’t care about that. Let’s discuss marketing.
According to the Direct Marketing Association’s 2012 Response Rate Report, for every $1 spent on email marketing, you can generate more than $40 in returned revenue for your business.
If you run a small business or do marketing at a company, and you’re not using email marketing to engage your leads and customers, you’re seriously missing out.
Most inbound marketers are vehemently opposed to direct mail.
There’s no clear return on investment! The cost-per-lead is too high! Direct mail is dead!
I’m not so sure.
